Spring Catalog 2024
Commissioned by O’Malia’s Living, this 40 page catalog contains a variety of single and double-page spreads showcasing some of the hottest new products making their debut in the 2024 spring season. Included also are advertisements for some of O’Malia’s other unique services, such as outdoor fireplace installation and maintenance.
O’Malia’s Living
In 1966, a simple grocery and fireplace shop opened together at 101st and College in the small town of Carmel, Indiana. Over the years, the O’Malia family business grew from hard work and legendary customer service. The Yellow House on Rangeline Road was a fixture in the community for several decades before being torn down to become the Indiana Design Center.
Today, the O’Malia’s showroom is located on Medical Drive and the new space allowed for expansion in outdoor living. What hasn’t changed is their commitment to the community and their passion to deliver extraordinary service. The family donates 5% of annual profits to area organizations benefitting faith and family. They are a proud sponsor of several area youth league sports teams.
“Our family lives, works and plays in the same neighborhoods as you. We are proud to be locally-owned in a community that we love.”
When contacted by O’Malia’s to design this catalog for them; the first of its kind to be designed and distributed to their consumers, I knew I wanted to make plentiful use of the beautiful green color in their logo design. Additionally, I wanted to capture the sense of community they share with the city of Carmel, Indiana. Using a mixture of a simple, sans serif font, alongside occasional usage of a font with a more handwritten style, I was able to evoke a warm, more comfortable energy without straying too far from the semi-professional nature of the catalog.
O’Malia’s works alongside a large variety of distributors of outdoor/patio furniture, many of which are based locally in Indiana. It was paramount that I include some of the main staples to their brand while also including some of the more luxurious brands and their new seasonal arrivals.
